Marketing ■ Design ■ Writing
Lone Star College
September 2019 – Present
As a Marketing Specialist I managed online communities and social media profiles for the campus. I was able to boost our follower count past our benchmarks. The platforms that I’ve overseen saw a boost of 13% on Instagram , 6% on Twitter, 53% on Linkedin, and 810% on TikTok. I credit this success by initiating open dialogue within my co-workers, engaging our users in humorous or informative conversations, and actively researching trends within our target demographic.
I’m currently designing and facilitating the launch of two websites. These were both developed using WordPress and the theme builder, Divi. I’m incredibly excited about an online publication featuring articles written by our students, faculty, and staff. For this, I plan on editing, writing engaging content, and managing the site. I have written content for this blog and other front-facing deliverables in various voices and tones.
I designed and wrote content for email marketing campaigns directed to students and faculty. Most of these consisted of weekly event announcements, where I compiled information from dozens of faculty members, student organizations, and staff. Our team currently boasts an open rate of 40%, with a click rate of 6%.
I reimagined and revitalized our school’s mascot, Monty Maverick, into a cute, Sanrio-inspired character. He’s popped up across our brand’s deliverables to much fanfare. Some examples include (but are not limited to) COVID-19 signage, animated instructional videos, weekly illustrations, and more.
Student Maverick Leader
Lone Star College
March 2019 – Present
Under the direction of a fantastic Creative Services Manager, my internship enabled me to experiment across a vast array of different marketing platforms and mediums. I designed graphics for digital displays, print collateral, GIFS, and social media platforms.
I designed an informative playbook for Data Camp, a convention hosted by the campus focused on data analytics in higher education. We distributed this booklet to hundreds of attendants. I also created an animated advertisement, featuring a cute robot speaking to one of our students about how thrilling the convention would be.
July 2019 – September 2019
Working as a Graphic Design Intern enabled me to learn how to eye-catching motion graphics using Adobe After Effects. The work I made here focused on LED displays, which taught me to consider the strengths and constraints of different display technologies and platforms. I also crafted a series of tutorial videos aimed at helping customers navigate the back-end, user interface of our products.
Columbia College Chicago
Bachelor’s Degree in Writing for Performance
While studying at CCC I participated in the 24 Hour Play Festival, which explains itself. I also had the opportunity to take Manifest Teaching Practicum, which paired my class with a inner-city school to help devise an improvised theatre piece to be performed at CCC’s MANIFEST festival. I also co-created, produced, and ran the Worklight New Play Festival.