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Social Media Marketing ■ Design ■ Motion 

This is the campaign our team created for Spring Semester. The phrase #Worthit came up in discussions. It’s such a powerful and catchy tagline.

I started thinking about how we measure worth. We measure it by time compared to outcome. We decided to split our campaign into two parts. The first, a preregistration push, was to focus on creating value out of time saved.

The second campaign, open registration, focused on the amazing outcomes that spring forth from getting an education from our college.

I decided to center my visuals around graphs to illustrate this value proposition. This campaign ran across all of our social channels.

Phase 1

Phase 2