Find Your Focus
This was one of the first professional campaigns I did while at Lone Star College-Montgomery. A professor was hosting a week-long convention to lure students into the forensic science career track. She wanted to emphasize that there are many different types of careers in the criminal justice field, not just police work.
We came upon the phrase, Find Your Focus. We wanted to highlight not only different career tracks, but a diverse group of individuals that are relateable. This involved both a digital media advertising through the use of digital displays, e-mails, and website ads; as well as print materials in the form of flyers.